AGREEMENT SUMMARY

AIEthicsPolicyforSocialMediaMarketing

Establishes MTA principles for ethical AI deployment: transparency and SGI labeling per IT Amendment Rules 2026, human-in-the-loop requirements, bias mitigation, DPDP consent for AI processing, deepfake prohibition, and C2PA Content Credentials compliance.

MTA-AIEVisibility: public

When to Use

Mandatory for all SMM retainers and any engagement using AI tools for content generation, community management, or audience targeting.

Primary Use

Defines ethical AI usage principles, transparency requirements, and human oversight obligations for all SMM operations.

Key Clauses

→All AI-generated content labeled as Synthetically Generated Information (SGI) per IT Rules 2026
→100% AI output receives human review and approval before posting
→No client personal data fed into AI tools without explicit written consent
→Deepfake/synthetic media prohibited for testimonials without consent + human editing
→C2PA v2.4 Content Credentials embedded on all AI-assisted visual content
→Deepfake detection (Resemble AI + Hive) required before posting
→Monthly internal audit and annual policy review

Governing Laws

IT Amendment Rules, 2026 (SGI Labeling)DPDPA, 2023ASCI Guidelines, 2021Indian Contract Act, 1872

Companion Agreements

MTA-DMMTA-DPAMTA-NDA

Access Model

Template Distribution

Public summaries are provided here. Full templates are shared only through request-and-review workflow.

View legal hub matrix →

REQUEST TEMPLATES

Restricted Access Workflow

Templates are shared after manual verification to protect confidential and client-sensitive legal structures.

Name *Email *

Company

Requested Documents *

Use Case *I confirm this request is for legitimate evaluation or onboarding and I agree to MTA processing this submission.

MTA